GO THE DISTANCE WITH START FITNESS
So you want to buy a bike but you don't know where to start? With hundreds of brands, models and riding styles out there it's easy to feel overwhelmed with choice.
Navigating the world of cycling can be tricky, which is why we've simplified the different types of bikes to help point you in the right direction.
Understanding why you want a bike, where you're going to ride it and how you'll use it are the first few steps towards finding your perfect bike.
Whether it's a weekend adventure on your local trail, or a once in a lifetime race, finding your perfect bike is crucial in ensuring you get the most out of every ride.

MOUNTAIN BIKES
From scenic country trails to steep and speedy rocky descents, mountain biking covers a variety of disciplines and riding styles. Cross Country (XC),
Trail, Enduro and Downhill bikes all offer totally different experiences, and knowing which one is right for you will take your cycling to a whole new level. The question is, are you ready for it?
Mountain Bikes
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Santa Cruz Hightower LT C XE Full Suspension Mountain Bike 2018 - Green£2,025.00 with code RIDE10FINANCE AVAILABLEVendor:Santa Cruz
hightower lt c xe full suspension mountain bike 2018 - green
Regular price £2,250.00Sale price £2,250.00 Regular price £5,699.00 RRPUnit price perSale -
Cube Stereo 150 C:62 Race 29 Mens Mountain Bike 2021 - Olive£1,979.10 with code RIDE10FINANCE AVAILABLEVendor:Cube
stereo 150 c:62 race 29 mens mountain bike 2021 - olive
Regular price £2,199.00Sale price £2,199.00 Regular price £3,499.00 RRPUnit price perSale -
Santa Cruz V10 7 MX CC X01 Reserve Downhill Ex-Demo Mountain Bike - Oxblood£4,049.10 with code RIDE10FINANCE AVAILABLEVendor:Santa Cruz
v10 7 mx cc x01 reserve downhill ex-demo mountain bike - oxblood
Regular price £4,499.00Sale price £4,499.00 Regular price £8,799.00 RRPUnit price perSale -
GT Aggressor Expert Mountain Bike 2022 - Green£359.10 with code RIDE10FINANCE AVAILABLEVendor:GT
aggressor expert mountain bike 2022 - green
Regular price £399.00Sale price £399.00 Regular price £549.00 RRPUnit price perSale

ROAD BIKES
Road bikes offer a perfect balance of precision, agility and speed for fast & light riding over paved surfaces. Subtle changes in the engineering of these bikes make some more suitable for racing, others for long distances and also touring, as well as the obvious workplace commuting.
Road Bikes
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BMC Roadmachine Four Rival AXS Carbon Road Bike 2022 - Yellow£2,249.10 with code RIDE10FINANCE AVAILABLEVendor:BMC
roadmachine four rival axs carbon road bike 2022 - yellow
Regular price £2,499.00Sale price £2,499.00 Regular price £4,550.00 RRPUnit price perSale -
BMC TeamMachine SLR Two Force AXS Carbon Road Bike 2023 - Iridium£2,879.10 with code RIDE10FINANCE AVAILABLEVendor:BMC
teammachine slr two force axs carbon road bike 2023 - iridium
Regular price £3,199.00Sale price £3,199.00 Regular price £5,700.00 RRPUnit price perSale -
Vendor:Merida
scultura 6000 carbon road bike 2023 ex-demo - blue
Regular price £1,999.00Sale price £1,999.00 Regular price £2,800.00 RRPUnit price perSale -
Orbea Orca M30i Carbon Road Bike 2024 - Black£1,889.10 with code RIDE10FINANCE AVAILABLEVendor:Orbea
orca m30i carbon road bike 2024 - black
Regular price £2,099.00Sale price £2,099.00 Regular price £3,599.00 RRPUnit price perSale

ELECTRIC BIKES
Electric bikes are fitted with a battery-powered electric motor that aids the rider's pedalling efforts, meaning you can go further and faster while using less energy. E-mountain bikes have quickly gained popularity for their ability to get you back to the top of trails faster and with less effort, so you can focus on what matters most - the super speedy descent!
Electric Bikes
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Bianchi E-Road Impulso Ultegra Electric Road Bike 2019 - Black£2,249.10 with code RIDE10FINANCE AVAILABLEVendor:Bianchi
e-road impulso ultegra electric road bike 2019 - black
Regular price £2,499.00Sale price £2,499.00 Regular price £4,400.00 RRPUnit price perSale -
Brompton H6L Electric Folding Bike - Turkish Green£2,695.50 with code RIDE10FINANCE AVAILABLEVendor:Brompton
h6l electric folding bike - turkish green
Regular price £2,995.00Sale price £2,995.00Unit price perSale -
Ezego Fold LS Electric Folding Bike - Grey£989.10 with code RIDE10FINANCE AVAILABLEVendor:Ezego
fold ls electric folding bike - grey
Regular price £1,099.00Sale price £1,099.00 Regular price £1,299.00 RRPUnit price perSale -
Ezego Step NX 700c Electric Hybrid Bike 500Wh - Blue£899.10 with code RIDE10FINANCE AVAILABLEVendor:Ezego
step nx 700c electric hybrid bike 500wh - blue
Regular price £999.00Sale price £999.00 Regular price £1,399.00 RRPUnit price perSale

GRAVEL BIKES
Gravel bikes are designed with comfort in mind, with faster rolling, longer wearing and heavier-duty tyre. These bikes are designed for dirt roads & gravel tracks and often feature a wide range of gears for higher speeds and slow climbing speeds.
Gravel Bikes
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Cannondale CAADX Ultegra Cyclocross Bike 2018 - Blue£899.10 with code RIDE10FINANCE AVAILABLEVendor:Cannondale
caadx ultegra cyclocross bike 2018 - blue
Regular price £999.00Sale price £999.00 Regular price £1,699.99 RRPUnit price perSale -
Cube Nuroad C:62 Pro Carbon Gravel Bike 2022 - Black & Red£1,529.10 with code RIDE10FINANCE AVAILABLEVendor:Cube
nuroad c:62 pro carbon gravel bike 2022 - black & red
Regular price £1,699.00Sale price £1,699.00 Regular price £2,499.00 RRPUnit price perSale -
Scott Speedster Gravel 40 EQ Gravel Bike 2022 - Yellow£899.10 with code RIDE10FINANCE AVAILABLEVendor:Scott
speedster gravel 40 eq gravel bike 2022 - yellow
Regular price £999.00Sale price £999.00 Regular price £1,599.00 RRPUnit price perSale -
Colnago G3X GRX810 Carbon Gravel Bike 2023 - Sand & Red£2,519.10 with code RIDE10FINANCE AVAILABLEVendor:Colnago
g3x grx810 carbon gravel bike 2023 - sand & red
Regular price £2,799.00Sale price £2,799.00 Regular price £4,199.95 RRPUnit price perSale