Is PUMA still trendy? In our opinion, yes, absolutely. PUMA is a globally leading brand that blends performance and style seamlessly. Whether creating the latest running shoes with advanced features, or collaborating with a high-profile celebrity, the PUMA brand caters to both athletes and fitness enthusiasts, as well as casual-wearers who like to don the athleisure style. Is Puma a premium brand? PUMA is considered a premium brand within the sportswear industry thanks to its high-quality materials, advanced design features and sports technology. However, PUMA offers quality, affordable options that meet the needs of those who are new to sports, fitness enthusiasts and pro-athletes.