Inov8 Sportswear

Established in the Lake District in 2023, Inov8 are pioneers of footwear and athletic apparel for committed runners, fitness enthusiasts, and adventure seekers. Known for developing lightweight running shoes, the weight of each shoe is reflected in the name so you'll always know exactly what you're getting. Found on the feet of athletes all over the world, Inov8 running shoes offer ultimate grip to drive peak performance and help you improve your form and output. The range has long since expanded into functional activewear, so no matter if you're looking for running gear, hiking boots, or additional accessories to keep you protected from the sun or rain, you'll find everything you need in the collection below.
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Finding the perfect pair of comfortable running shoes that offer longevity and performance enhancing features can make a huge difference to the way that you experience exercise. But if you're looking to take it a step further, why not browse through our complete running collection to find everything from hydration carriers to compression base layers to keep the blood flowing and your muscles working. Alternatively, to monitor your performance and ensure that you're reaching peak heart rate zones and beating personal bests, you might also wish to invest in a running watch or GPS watch to track your health metrics and distance. These can be linked to our very own Strava fitness group to help you stay motivated.