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Collection: New In

Browse the range of new arrivals here at Start Fitness and discover the latest releases from top brands like Brooks, Puma, adidas, Under Armour, and more. We specialise in high-performance clothing and equipment for every sport, including running, cycling, swimming, and athletics. Shop now to enjoy our price match promise and stress-free returns within 30 days of purchase.

New In Running New In Cycling New In Track & Field New In Gym New In Outdoors New in Footwear New In Clothing New in Accessories

Ciele FSTCap SC Comp Iconic VC Running Cap - Light Grape

FSTCap SC Comp Iconic VC Running Cap - Light Grape

£40.41 with code BF10

Vendor:
Ciele

FSTCap SC Comp Iconic VC Running Cap - Light Grape

Regular price £44.90

Sale price £44.90
Unit price per

Sale
Ciele GOCap Classic Athletics Running Cap - Glade

GOCap Classic Athletics Running Cap - Glade

£31.41 with code BF10

Vendor:
Ciele

GOCap Classic Athletics Running Cap - Glade

Regular price £34.90

Sale price £34.90
Unit price per

Sale
Ciele GoCap SC Classic C Plus Box Running Cap - Poinciana

GoCap SC Classic C Plus Box Running Cap - Poinciana

£34.11 with code BF10

Vendor:
Ciele

GoCap SC Classic C Plus Box Running Cap - Poinciana

Regular price £37.90

Sale price £37.90
Unit price per

Sale
Ciele GOCap SC Classic C Plus Box Running Cap - Pistachio

GOCap SC Classic C Plus Box Running Cap - Pistachio

£34.11 with code BF10

Vendor:
Ciele

GOCap SC Classic C Plus Box Running Cap - Pistachio

Regular price £37.90

Sale price £37.90
Unit price per

Sale
Ciele GOCap SC Field Clow Running Cap - Shadowcast

GOCap SC Field Clow Running Cap - Shadowcast

£35.91 with code BF10

Vendor:
Ciele

GOCap SC Field Clow Running Cap - Shadowcast

Regular price £39.90

Sale price £39.90
Unit price per

Sale
Ciele FSTCap SC Field Iconic SL Running Cap - Blossom

FSTCap SC Field Iconic SL Running Cap - Blossom

£35.91 with code BF10

Vendor:
Ciele

FSTCap SC Field Iconic SL Running Cap - Blossom

Regular price £39.90

Sale price £39.90
Unit price per

Sale
Under Armour Launch Camo Short Sleeve Mens Running Top - Orange

Launch Camo Short Sleeve Mens Running Top - Orange

£21.60 with code BF10

Vendor:
Under Armour

Launch Camo Short Sleeve Mens Running Top - Orange

Regular price £24.00

Sale price £24.00 Regular price £35.99 RRP
Unit price per

Sale
Under Armour Launch Camo Short Sleeve Mens Running Top - Blue

Launch Camo Short Sleeve Mens Running Top - Blue

£21.60 with code BF10

Vendor:
Under Armour

Launch Camo Short Sleeve Mens Running Top - Blue

Regular price £24.00

Sale price £24.00 Regular price £35.99 RRP
Unit price per

Sale
Under Armour Launch 7 Inch Mens Running Shorts - Grey

Launch 7 Inch Mens Running Shorts - Grey

£22.41 with code BF10

Vendor:
Under Armour

Launch 7 Inch Mens Running Shorts - Grey

Regular price £24.90

Sale price £24.90 Regular price £35.99 RRP
Unit price per

Sale
Under Armour Launch 5 Inch Mens Running Shorts - Blue

Launch 5 Inch Mens Running Shorts - Blue

£18.00 with code BF10

Vendor:
Under Armour

Launch 5 Inch Mens Running Shorts - Blue

Regular price £20.00

Sale price £20.00 Regular price £35.99 RRP
Unit price per

Sale
Under Armour Launch Elite 2 In 1 Mens Running Shorts - Blue

Launch Elite 2 In 1 Mens Running Shorts - Blue

£31.41 with code BF10

Vendor:
Under Armour

Launch Elite 2 In 1 Mens Running Shorts - Blue

Regular price £34.90

Sale price £34.90 Regular price £54.99 RRP
Unit price per

Sale
Under Armour Launch Mens Running Track Pants - Grey

Launch Mens Running Track Pants - Grey

£35.91 with code BF10

Vendor:
Under Armour

Launch Mens Running Track Pants - Grey

Regular price £39.90

Sale price £39.90 Regular price £69.99 RRP
Unit price per

Sale
Under Armour Launch Mens Running Track Pants - Black

Launch Mens Running Track Pants - Black

£35.91 with code BF10

Vendor:
Under Armour

Launch Mens Running Track Pants - Black

Regular price £39.90

Sale price £39.90 Regular price £69.99 RRP
Unit price per

Sale
Under Armour Launch Hooded Mens Running Jacket - Blue

Launch Hooded Mens Running Jacket - Blue

£35.91 with code BF10

Vendor:
Under Armour

Launch Hooded Mens Running Jacket - Blue

Regular price £39.90

Sale price £39.90 Regular price £69.99 RRP
Unit price per

Sale
Silva Seek 320 Head Torch - Black

Seek 320 Head Torch - Black

£22.41 with code BF10

Vendor:
Silva

Seek 320 Head Torch - Black

Regular price £24.90

Sale price £24.90
Unit price per

Sale
Silva Seek 320 Head Torch - White

Seek 320 Head Torch - White

£22.41 with code BF10

Vendor:
Silva

Seek 320 Head Torch - White

Regular price £24.90

Sale price £24.90
Unit price per

Sale
Silva Seek 450 Recharge Head Torch - Blue

Seek 450 Recharge Head Torch - Blue

£35.91 with code BF10

Vendor:
Silva

Seek 450 Recharge Head Torch - Blue

Regular price £39.90

Sale price £39.90
Unit price per

Sale
Silva Seek 450 Recharge Head Torch - Black

Seek 450 Recharge Head Torch - Black

£35.91 with code BF10

Vendor:
Silva

Seek 450 Recharge Head Torch - Black

Regular price £39.90

Sale price £39.90
Unit price per

Sale
Silva Seek 450 Recharge Head Torch - White

Seek 450 Recharge Head Torch - White

£35.91 with code BF10

Vendor:
Silva

Seek 450 Recharge Head Torch - White

Regular price £39.90

Sale price £39.90
Unit price per

Sale
Under Armour Launch Half Zip Long Sleeve Mens Running Top - Green

Launch Half Zip Long Sleeve Mens Running Top - Green

£26.10 with code BF10

Vendor:
Under Armour

Launch Half Zip Long Sleeve Mens Running Top - Green

Regular price £29.00

Sale price £29.00 Regular price £44.99 RRP
Unit price per

Sale
Under Armour Launch Elite Mens Running Vest - Pink

Launch Elite Mens Running Vest - Pink

£31.50 with code BF10

Vendor:
Under Armour

Launch Elite Mens Running Vest - Pink

Regular price £35.00

Sale price £35.00 Regular price £54.99 RRP
Unit price per

Sale
Under Armour Launch Printed Short Sleeve Mens Running Top - Blue

Launch Printed Short Sleeve Mens Running Top - Blue

£21.60 with code BF10

Vendor:
Under Armour

Launch Printed Short Sleeve Mens Running Top - Blue

Regular price £24.00

Sale price £24.00 Regular price £35.99 RRP
Unit price per

Sale
Under Armour Launch Printed Short Sleeve Mens Running Top - Black

Launch Printed Short Sleeve Mens Running Top - Black

£21.60 with code BF10

Vendor:
Under Armour

Launch Printed Short Sleeve Mens Running Top - Black

Regular price £24.00

Sale price £24.00 Regular price £35.99 RRP
Unit price per

Sale
Cervelo R5 Force AXS Carbon Road Bike - Five Black

R5 Force AXS Carbon Road Bike - Five Black

0% FINANCE AVAILABLE

£7,650.00 with code BF10

Vendor:
Cervelo

R5 Force AXS Carbon Road Bike - Five Black

Regular price £8,500.00

Sale price £8,500.00
Unit price per

GBP