When it comes to running shoes, few brands have made as big an impact in recent years as HOKA. Known for their distinctive look and ultra-cushioned feel, HOKA has quickly become a go-to choice for runners of all levels, from beginners finding their stride to seasoned athletes chasing new personal bests. But there’s more to the brand than just its bold design. In this blog, we’ll take a closer look at where HOKA came from, what makes it stand out, and which models are worth considering for your next run.
Which country is HOKA from?
HOKA was founded in France in 2009 by runners Nicolas Mermoud and Jean-Luc Diard, who had a pretty simple idea - make trail running downhill feel easier. Instead of going down the minimalist design route that was popular in running shoes at the time, they did the opposite, creating shoes with oversized cushioning that absorbs impact and keeps runners comfortable over long distances.
At first, these trainers looked a bit different, but runners quickly realised just how good they felt. Fast forward to today, and HOKA is one of the biggest names in running. Now part of Deckers Brands, who are also home to famous names including TEVA and UGG, HOKA has expanded from its original trail roots into road running, walking, and everyday wear.
What makes HOKA so special?
HOKA has built its reputation on doing things a little differently, and that’s exactly why so many runners swear by them. If you’ve ever spotted a pair of HOKA shoes, chances are the chunky sole caught your eye first, but there’s more to it than just looks. Once you look past the bold design, there’s a lot of smart thinking behind it. It’s not just about how they look, it’s about how they feel mile after mile, and four key features make these shoes so special.
Thick midsole
HOKA’s iconic thick midsole isn’t just for show, but has been designed to effectively absorb impact and take load off your joints, which can make a big difference on longer runs or busy days on your feet. The benefits of this max cushioning become especially noticeable on longer runs, where your legs would usually start to feel heavy, giving you more comfort from start to finish.
Rocker shape
HOKA shoes are designed to allow your feet to roll forward smoothly as you run or walk. The rocker shape guides your foot through the optimal touchpoints for each step, creating a smooth, rolling motion. Instead of feeling flat or clunky, your stride feels more fluid and natural. It’s one of those features you don’t always notice straight away, but once you do, it’s hard to go back.
Lightweight feel
Despite the extra cushioning, most HOKA shoes are surprisingly lightweight. The balance of cushioning without the extra weight is a big part of their appeal. You get the comfort you want without feeling like your shoes are weighing you down and compromising your speed and agility.
Wide base
The wider base gives you a more stable, grounded feel to balance out the max cushioning, which a lot of runners and walkers really appreciate. It gives added confidence and is especially reassuring if you prefer a bit more support without going for a traditional stability shoe.
What does HOKA stand for?
The name HOKA comes from the original brand name HOKA One One, which is taken from the Maori language. Roughly translated, it means ‘fly over the earth’, a phrase that perfectly sums up what the brand is all about. That idea of ‘flying’ ties directly into how HOKA shoes are designed to feel - creating a smooth, effortless ride that helps you move comfortably and efficiently.
The brand is now referred to simply as HOKA, but the original meaning still sits at the heart of everything they do, with their light, cushioned design helping you feel like you’re gliding rather than grinding through your miles.
Do podiatrists recommend HOKA shoes?
This short answer is, yes. Many podiatrists recommend HOKA shoes, particularly for people who need extra cushioning and support. Foot specialists often highlight HOKA’s iconic features like strong shock absorption, arch support, and stable midsoles as key factors in reducing stress on the feet. That’s why HOKA regularly shows up on lists of podiatrist-approved footwear, especially for common issues like plantar fasciitis or general foot pain.
The max-cushioning in these shoes helps to spread impact more evenly, while the supportive design can improve alignment and reduce strain on your joints and the arch of your foot. Models like the Clifton or Bondi are particularly popular recommendations as they combine softness with stability, which are two things that are crucial for keeping feet comfortable over longer periods.
That said, no one shoe works for everyone. While HOKA works brilliantly for many people, others may prefer a firmer or more minimal shoe. It all really comes down to your foot shape, how you run, and what feels best for you. Our blog on how to pick the right running shoes for your feet provides a detailed explanation of the styles you should look for based on different running gaits and foot shapes.
Which model of HOKA is the best?
There isn’t just one “best” HOKA trainer; it really depends on what you need from your running shoes. Some styles are built for easy, everyday miles, others are designed to add a bit more support, and some are all about helping you pick up the pace or take on tougher terrains.
The good news is that HOKA has a model for pretty much every type of runner. Whether you’re just getting started, training regularly, or mixing road and trail runs, it’s all about finding the HOKA shoe that fits your style, goals, and comfort preferences. Here’s a closer look at some of the most popular options and what they’re best suited for.
Best HOKA shoes for beginners
HOKA Clifton running shoes
Clifton 10 Women's Running Shoes and Clifton 10 Men’s Running Shoes
The HOKA Clifton running shoes are a max-cushion daily trainer built for comfort, consistency, and easy miles. The Clifton is one of HOKA’s most recognisable models, and for good reason. It has that signature HOKA cushioning without it feeling overly heavy, plus a breathable upper that keeps things comfortable over longer distances. It’s built a reputation as a go-to everyday running shoe by offering a ride that feels low-effort and naturally fluid from the very first step. Whether you’re heading out for a steady 5K or building up your weekly mileage, it’s the kind of shoe that just feels easy to run in.
What really stands out with this model is the plush midsole paired with a smooth, stable ride. The rocker-style sole of this style helps give you that rolling motion that makes running feel more efficient, helping you keep your rhythm steady when your legs start to tire. The secure heel fit, roomy forefoot, and engineered upper provide a stable, accommodating feel that works across many different foot shapes. This HOKA style is ideal for beginners, casual runners, or anyone looking for a reliable daily trainer that can handle everything.
Best HOKA shoes for support
HOKA Arahi running shoes
Arahi 8 Women's Running Shoes and Arahi 8 Men’s Running Shoes
If you’re after a bit more support, the Arahi is where HOKA really shines. It’s designed to offer stability without the usual stiffness you might expect from a support shoe, making it a popular choice for runners who overpronate or want a bit more structure. This lightweight stability shoe is designed to support your stride without feeling bulky.
The standout feature here is HOKA’s approach to stability, built into the shape of the shoe rather than added with heavy materials. That means you still get a smooth, cushioned ride, just with a bit more guidance as your foot moves through each step. The Arahi is best suited to runners who want that extra support that still feels light and comfortable over longer runs.
Best HOKA shoes for trail running
HOKA Speedgoat running shoes
Speedgoat 7 Women's Trail Running Shoes and Speedgoat 7 Men’s Trail Running Shoes
The Speedgoat style has become a bit of a legend in the trail running world, and the latest version keeps that reputation going strong. Built for off-road adventures, the Speedgoat is designed to handle everything from muddy paths to rocky climbs so you can explore technical terrains with confidence.
What makes this rugged, grippy trail shoe stand out is the combination of aggressive grip and cushioned comfort. You get a durable outsole that bites into uneven terrain, paired with enough cushioning to keep things comfortable on longer trail runs. It’s a great option for trail runners who want something protective but still responsive.
Best HOKA running shoes for racing
HOKA Mach running shoes
Mach 7 Women's Running Shoes and Mach 7 Men’s Running Shoes
If the Clifton is all about comfort, the Mach is all about picking up the pace. The Mach 7 is designed to feel faster and more responsive, making it a great choice for tempo runs, intervals, or when you just want to run a bit quicker.
It stands out for its lightweight, energetic feel. Their iconic cushioning is still there, but it’s firmer and more energetic, giving you a bit more bounce as you push the pace. This style is ideal for more experienced runners or anyone looking to add a faster option to their rotation alongside a more cushioned everyday shoe.
Enhance your potential with HOKA
Whether you’re training for a race, heading out for a daily run, or just want something comfortable for all-day wear, HOKA has built a reputation for making shoes that feel good straight out of the box. Once you try them, it’s easy to see why so many runners stick with them.
Explore our full collection of HOKA running shoes and experience the magic firsthand.
